Tag Archives: marketing advice

Marketing Strategy – Why Bother?

Marketing Strategy – What Is It?

I find that the easiest way to understand marketing strategy is to think of it like a map. You can explore various options and decide where you would like to go, then mark your destination on it and plot the route you would like to take to get there. It is completely up to you what time you decide to leave or aim to arrive, whether you take a scenic or the shortest route, which method of transport you choose or even who you take with you. The map, just like a marketing strategy is purely there to help you identify where you would like to go and enable you to plot your journey.

 Plan how to get there

Why Don't People Do It?

  • They are much too concerned with getting on and doing things.
  • They don't have enough time or never seem to get around to it.
  • They don't understand what it is.
  • They don't know the benefits.
  • They think it's not for them.
  • They think they can't change the plan once they've made it.
  • They think it isn't worth the time it takes!

Why Is It Important?

I think there are 6 key benefits to spending time creating a marketing strategy:

  1. Structure – It provides you with some structure to your marketing activities. Rather than flitting from one thing to the next you can put a plan in place of where you want to go, what you are going to do and when, and how each of the activities fit together or benefit one another. Please remember that once you have created a marketing strategy it is not fixed in stone and neither does your plan need to be highly detailed e.g. day by day or hour by hour. Find what works best for you.
  2. Prioritise – It forces you to prioritise your marketing ideas upfront. It enables you to work out which order to do things in or even whether it is worth doing them at all.
  3. Reminder – Your marketing strategy acts as a reminder about where you are trying to get to and how you thought you would achieve this. It helps to prevent your marketing activities from falling to the bottom of your to do list.
  4. Budget – Having a clear direction as well as a plan or at least spending the time to put together a plan means that you can work out what you actually have the time and money to do. It can help you to make decisions about activities and forces you to be creative if time and / or money are limited.
  5. Confidence – If you know who you are trying to target, why and how and you have an action plan it is a lot easier to feel confident about putting your best foot forward. It can also be more efficient because it removes the time you would usually spend wondering what to do next!
  6. Measure – Once you have a strategy you can create a plan of marketing activities along with their objectives. You can then track your progress to see what was achievable and what wasn't. Enabling you to do more of what is working and less of what isn't. Maximise your time, energy and budget!

How do I create a Marketing Strategy?

  1. Make sure you understand and can articulate the purpose of your business and what success looks like for you.
  2. Identify who your ideal customer(s) is and why they would benefit from your product or service (it is important to spend time really thinking about what is actually in it for them).
  3. Work out how and where to find the ideal customer(s) you have identified.
  4. Explore what powerful message you can create that will inspire them to buy from you (and on an ongoing basis).
  5. Test the above by creating a plan of marketing activities with SMART objectives to help you measure your progress.
  6. Adjust your approach based on your findings!

Have you created your own Marketing Strategy? Did you find it helpful? Did you encounter any obstacles? As always if you would like to find out how I can help you with this feel free to contact me.

About Me

Would We Work Well Together?Sarah Crowther Website

Are you putting lots of effort into your marketing but nothing seems to be working? Are you getting a lot of enquiries but not from the right kind of customer? Are you using a scattergun approach but would prefer a bit more structure to your marketing? If you answered "yes" to any of the above then I'd love to hear from you!

In case you hadn't noticed, I am passionate about marketing! I love to work with owners who are just as enthusiastic about their own businesses. I believe that sole traders and micro businesses have the right to strategic marketing advice just as much as larger companies, in fact perhaps even more so. I also believe that intelligent marketing is just as important as a healthy cash flow for a business to succeed.

My approach is flexible, informal and clients can use my services on an adhoc basis as and when they need them. My focus is on the generation of ideas and the creation of an action plan that holds you, the business owner accountable. However, you are never under any obligation to implement the ideas we discuss. 

I would love to help you get the most from your marketing. I have over 7 years experience in business to business marketing (most of this time was spent in the IT and Logistics industries but please don't let this put you off) and a digital marketing qualification. I have created, pitched, project managed and executed numerous marketing plans and am used to working within limited budgets. To find out more about my experience take a look at my LinkedIn profile

I live in Didcot with my partner Dominic and a rather lovely english springer spaniel called Harvey. I love cooking and eating good food, spending time with friends and family, reading and dancing. 

If you would like a free 30 minute initial consultation to see how I can help you please feel free to give me a call on 07880 735613 or fill in the contact form.


My Vision – For all sole traders and micro businesses in Oxfordshire to conduct marketing that is valuable, intelligent, changes perceptions and inspires people to take action.

My Belief – That thought and consideration in the outset makes your marketing more effective, relevant and reduces the time, money and energy you might otherwise have spent. I share the same view when it comes to the production of printed material; this is certainly still valuable and necessary in certain cases, however it is all too easy to produce hundreds of leaflets without stopping to think about their purpose and who will read them. The same could be said of emails and messages sent via social media channels.


Lovely photo taken by nikreations

© 2017 strategicmarketingadvice.co.uk



How Can I Help Your Business?


Hello I'm Sarah Crowther and I'm a Strategic Marketing Adviser. I believe in the art of the possible! I help sole traders and businesses with their marketing strategy.


  • Are you a business owner and in need of some marketing advice?
  • Need a marketing plan but unsure where to start?
  • Think that you need to spend a fortune in order to make sure your marketing is effective?


You spend your time focused on what you love and so do I. My approach is flexible and so whether you're after a one hour session on an adhoc basis or would like something ongoing I am happy to help. 


I also offer (optional) regular review sessions to help keep you on track as well as offering tips and advice along the way. For more ideas on the types of things I can help you with please take a look at my blog.


If this sounds good to you and you would like a free 30 minute initial consultation please feel free to give me a call on 07880 735613 or complete the contact form. You can find out a bit more about me here.


I look forward to working with you!


Lovely photo taken by nikreations

© 2017 strategicmarketingadvice.co.uk 

Get in Touch

Would You Like My Help?

If you are feeling a bit stuck, unsure or even overwhelmed by your marketing efforts then I would love to talk to you. I can help you to find focus, clarity and confidence in taking your business forward.

To help you decide if you would like to work with me I offer a free 30 minute initial consultation. It is completely up to you how many sessions or how often you undertake these with me and as I offer an hourly rate you really can just work with me as and when you feel you need to.

If you want to talk through your business and find out how marketing can help you to achieve your goals (or even help you set them), please get in touch using the form below or give me a call on 07880 735613.  If you'd like to know more about my experience you can do so here.

Your Name (required)

Your Email (required)


Your Message

Lovely photo taken by nikreations

© 2017 strategicmarketingadvice.co.uk