Now I’m not knocking using paid SEO, in principle it’s a great idea. Identifying certain keywords relevant to your industry, product and clients and then paying to appear for these search terms so prospects come flocking to your website.
What’s the problem (I hear you say)?
Well, let me ask you this, how much time do your team spend processing these leads? How many of them end up being removed from the list almost straight away because they aren’t even relevant?
Those worthy of a phone call or face to face meeting, how many end up going nowhere or dragging on for months with endless back and forth conversations and negotiations?
Of those that do turn into clients, how many end up zapping all of the time from your team? Whether that’s due to slow or late payments, unrealistic expectations of timescales or wanting extra thrown in for free.
When you take all of this into account, is paid SEO really worth the leads it generates?
A common reaction (and on face value, logical reaction) to this would be to say “no” and move on to the next channel or lead generation method.
The reality is, that if you haven’t got the right messaging geared towards attracting the right customers, you’ll be stuck in a similar position, whichever channel (or lead generation method) you use!
Luckily there is a simple solution.
Fill in the contact form and I'll send through the details.