I want to ask you a serious question.
What is your favourite way to eat eggs?
Bear with me on this …… I promise this is relevant to generating sales from e-newsletters!
Do you prefer them poached, fried, soft boiled, hard boiled or scrambled?
On their own, in a sandwich or as part of a main meal?
Now I’d like you to think about how your existing customers like to eat eggs? Or even how your potential customers like to eat eggs? Is their favourite way the same as yours?
More often than not the answer to this question would be “no” (or “I don’t know”).
Why is that?
Put simply it’s because we’re not the same as our customers (or potential customers).
So why do we forget about this obvious fact when putting together content for our e-newsletters?
Why do we assume that the content we care about will be the same content that our customers care about?
Experiences such as low open rates, low click throughs, no leads and no sales from e-newsletters sent to customers (or potential customers) are all too common.
The reason is simple.
It all stems from not understanding the specific problems that our customers are facing.
Once you’re clear on what these are and how you solve each of them, it becomes so much easier to share content that your customers care about.
Once you start sharing content that your customers care about, watch those open rates, click throughs, leads and sales sky rocket.
I wish you the best of luck and feel free to share this article with a friend or colleague if you found it helpful.