The answers to the 3 questions below are critical to conduct effective marketing. Often these answers will evolve over time, they are dynamic like your business.
Marketing is an ongoing experiment to better understand your customers and engage in conversations with them. The aim is to create enough trust that you have the solution to their problem so they are willing to buy from you.
It is worth spending a bit of time thinking about your own answers to these questions before you embark on your next marketing plan or activity.
- What do you offer and why is it important?
- Who is this relevant to?
- Why is it so important to these people?
For more advice on how to engage your potential customers see my post "What would my target customers like to hear from me and how?". Or for further help with identifying who your customers are in the first place see my post "Do you know who your Target Customer is?".
Failing that feel free to contact me, I would love to help!